108 Ways To Repeat Yourself
Industry:
Graphic Design
What I did:
Layout Design, Case Study
Multiple itterations of the same same same same same text.
Started as an exercise, it became a case study when I decided to go from 10 to 100, real quick. By applying restrictions, while repeatedly tapping into our mental database, new ideas come to the surface.
When restriction are applied our brain looks for a way to “make it look good.” Looking good sometimes has nothing to do with functionality.
On the other hand, some layouts are easy to read, but might not communicate the desired message.
OUT OF 108
48 - 1 point size, 1 weight
28 - 2 point sizes, 1 weight
22 - 2 point sizes, 2 weights
10 - all weights and sizes
28 - 2 point sizes, 1 weight
22 - 2 point sizes, 2 weights
10 - all weights and sizes